Boring calls-to-action got you feeling like you're stuck in a rut? Fear not! You're about to get a year's supply of Diesel - just kidding, we wish! But we do have some insider tips to help you create effective calls-to-action (CTAs) that will drive conversions.
First things first, let's get into the nitty-gritty of what a CTA is. It's basically the next step you want your audience to take after they've interacted with your marketing message. It could be anything from clicking on a button to completing a purchase or becoming a loyal customer. Whatever it is, make sure it's obvious and appears immediately after your message.
Now, onto the juicy stuff! To create a killer CTA, you need to offer more information and involve more parties. A clear and direct message will prevent users from clicking on the wrong thing and let them know exactly what to expect.
At Frenzii, we've done our homework and we've got some great tips for you. First, use a strong command verb to start your CTA. Be clear and concise with your message. If you're in retail, start with "buy", "shop" or "order".
Next, use words that convey emotion or enthusiasm. You want to evoke a feeling in your consumers so they're motivated to take action. The more emotive your messaging, the more likely it is to resonate with your audience.
Don't forget to give your audience a reason to take action. Let them know what's in it for them when they do. The unique selling point (USP) is a powerful tool for generating new leads, especially when creating a creative CTA.
FOMO (fear of missing out) is a great way to motivate your audience to take action. Mention a sale or promotion your company is offering that won't last forever.
Finally, use numbers whenever possible. Consumers respond well to numbers, such as pricing, discounts, promotions, and incentives. It helps them determine whether or not it's worth it to take action.
There you have it - no free Diesel, but you've got a wealth of tips to create effective CTAs that will drive conversions. Ready to launch your campaign with a killer CTA? Let's do this!